Bologna FC 1909, KINTO Italia and Toyota Moreno in Bologna together for the 2023/24 season
Bologna FC 1909 can announce that it has renewed its partnership with KINTO Italia and the Toyota Moreno Dealership in Bologna for the 2023/24 sporting season, emphasising the common goal of improving quality of life for people through a simple, digital, and sustainable mobility ecosystem.
KINTO Italia offers a unique winning combination of the most advanced electric transport systems and innovative digital platforms for mobility. The Toyota Group subsidiary revolutionises the world of mobility by offering 5 different services to cover all private, business, community, and institutional transport needs whether minutes or 72 months. From long-term rentals to flexible subscriptions, from car sharing to car pooling and their app, all to get around in the easiest, fastest and most intelligent way possible, wherever you need to go.
The Toyota Moreno Dealership in Bologna is central to the partnership, not only consolidating the collaboration with the Rossoblù but also showing the success of the KINTO strategy in creating a model of sustainable mobility for local communities characterised by a close relationship with the territory alongside the dealership of Toyota and Lexus vehicles.
Thanks to this collaboration, the fleet of electric vehicles made available to Bologna FC 1909 from 2020 to today has travelled a total of 417,177 kilometres, making a positive impact in the reduction of CO2 emissions to the tune of 8,777 kilograms. These results encourage us to continue this commitment that continues to put people at the centre of our work and offers everyone, especially Bologna fans, a range of innovative and sustainable mobility services that are ever more suited to their needs.
Christoph Winterling, Director of Marketing and Commercial at Bologna, stated: “Our partnership with KINTO Italia and the Toyota Moreno Dealership is a fundamental element of our marketing strategy. We are excited to continue working together to offer our fans innovative and sustainable mobility solutions that reflect our values and commitment to excellence and attention to the environment”.
Donato Santoro, Business Growth Director of KINTO Italia stated: “For us at KINTO Italia, the success of this partnership confirms how principles such as sustainability, respect for the environment and inclusion are very real and concrete in our way of understanding mobility and the mobility experience. We are extremely proud to continue accompanying Bologna FC on this journey, which right from the start showed itself to understand how sport can be a model for the promotion of sustainable mobility not only for football fans but also for the whole community of Bologna. Furthermore, we are extremely happy that a significant contribution to this collaboration comes from a Toyota dealership like Moreno: a partner who perfectly embodies the KINTO innovative and sustainable model, present and rooted in the territory with a high level of Customer Satisfaction, especially with companies, thanks to its proximity to the Toyota culture.”
“As an official dealer of the Toyota brand, our role is not only to provide mobility that is usable and affordable to all but also to interpret the new needs of the society we live in every day. We aim to offer services oriented towards maximum optimisation of consumption and consequent reduction of environmental impact.” These are the words of Alessandro Palli, Executive Director of Moreno Holding Group. “The partnership with BFC further renews our affection for the city of Bologna, which is more and more oriented towards becoming a smart city, giving us the possibility to create synergies with those values that unite our company to the world of sport. This gives us an exciting game between the partners involved.”
The range of mobility services available to the managers and staff of Bologna FC will continue to be broad and tailored to their needs: from a fleet of vehicles made available for the club’s away trips through KINTO One, the all-inclusive long-term rental suitable for driving the electrified and multi-technology Toyota and Lexus range, to the KINTO Share car sharing service. This is an extension of what the Toyota ‘Moreno’ dealership makes available for its customers in the city of Bologna, based on a wide range of electrified vehicles suitable to meet any staff mobility needs.
Rossoblù fans will also be able to continue to develop their passion by moving in a simple, digital and sustainable way with KINTO Join, the carpooling service with which they will be able to share the journey to and from the stadium, improving urban traffic circulation by reducing the number of cars and emissions. With KINTO Go, the multimodal integrated mobility app that allows you to pay for parking, buy public transport tickets, book taxis and micro-mobility means.